LUXGSM Advertising campaign
Advertisement : Tv and movie format
Length : 1 x 30" and 1x 10"

Executive producer : Laurent Witz - ZEILT productions
Animation Studio : ZEILT productions
Director : Pascal Thiébaux

We created the designs for the two 3D characters (the virtual actors of the adverts), hereunder are some examples of graphic research.
Then, we did the storyboards for the two advertisements in order to prepare the shooting and the integrating of the 3D telephone and computer into the shots.

The video was shot in a flat selected in Luxembourg. We moved the furniture around then filmed the different shots of the spot. We used a Redone camera for the shooting. This cine-camera can shoot images in 4k (4096 pixels), which can thus be screened in theatres.

The computer and mobile phone were created in 3D. ZEILT productions used an HDRI lighting system to fetch the light information during the shooting. With this system, we were able to inlay the 3D props into the shots in a more realistic way.
Using the HDRI ball is not easy, you need to be meticulous when taking pictures with it and you must follow the important stages of the process during the shooting and the 3D integration.

Here is an example of the HDRI ball with which we can integrate 3D props.